Breakwall will help you create a detailed messaging plan to cut through the noise and make an impact. We'll accomplish this adhering to the three critical aspects of any successful messaging campaign: Know your audience, keep the message simple, and innovate new and creative ways to repeat your underlying message.
Our experience working with local, statewide and national media will ensure you get the publicity you want. Breakwall will take your idea, package it into a message and land it in the news, which we'll then turn into more news. Rinse. Repeat.
Media appearances are often a source of anxiety when they do not have to be. Breakwall will teach you techniques and best practices to help you remain relaxed and confident. Most importantly, you will learn to deliver a sharp and succinct message that will resonate with your target audience. We have transformed countless candidates and members of the U.S. House and Senate from rookies to professionals in a very short amount of time and can do the same for you.
It is important in debates to deliver your message in a way that connects with your audience while also being cognizant of the rules and format. Equally important is staying disciplined. (There is a reason why pundits joke that “Nobody wins a debate; you can only lose one.”) Breakwall will help you answer the question you want to answer, regardless of what you are asked. You will learn what to ignore, how to pivot and when to respond.
It is easy in a time of crisis for things to quickly spiral out of control, especially if the media is hounding you. In these moments, it is imperative to not lose perspective. Breakwall will help you steady your hand and confidently navigate your crisis without ever letting them see you sweat.
Every campaign needs to chart its course. And every successful campaign stays on course when storm clouds come rolling in. With 15-plus years of political and communications experience, Breakwall will help you successfully weather any storm headed in your direction. We will help your current team be better or build a battle-ready team from the ground-up.