About Breakwall GROUP
Breakwall Group is a battle-tested public affairs, communications and political consulting firm with experience at the national, state and local levels. It was founded by Chris Pack.
Chris is a tough, results-oriented strategist who has spent his entire career helping clients and causes win when stakes are the highest.
Prior to starting Breakwall Group, Chris served as Communications Director for the National Republican Congressional Committee (NRCC), where he shaped national and individual messaging strategies for the committee’s targeted races during a historically successful election cycle.
Using research to frame the election as “freedom vs. socialism,” Chris helped Republicans net 15 seats amidst unprecedented political and social volatility. Prominent Democrats and national media acknowledged the effectiveness of his messaging. One Democratic representative remarked to her colleagues, “Don’t say socialism ever again,” and “if we run this race again we will get f-----g torn apart again [at the polls]."
Prior to the NRCC, Chris was Communications Director during the 2018 cycle for outside groups aligned with U.S. Senate Majority Leader Mitch McConnell, including Senate Leadership Fund and American Crossroads. Chris helped expand the GOP majority by flipping Senate seats in Florida, Missouri, Indiana and North Dakota.
Chris was also at the NRCC during the 2016 cycle as a Regional Press Secretary where he helped protect the largest Republican majority since the Great Depression. He was responsible for a 25-state region in the Eastern U.S., including top-25 media markets in Florida, Michigan, New York, Ohio, Pennsylvania, Virginia/Washington, D.C. and Wisconsin.
Earlier in his career, Chris advised and led political messaging for Pennsylvania Gov. Tom Corbett, served on Capitol Hill as a spokesman for U.S. Representatives Rick Berg (R-ND) and Ed Whitfield (R-KY), and advised state representatives in both houses of the New York state legislature.
A native of Buffalo, N.Y., Chris enjoys spending time with family and friends, cheering on his hometown Buffalo Bills and reading historical nonfiction. He also competes in endurance events to raise awareness of Alzheimer's Disease, recently cycling 452 miles over five days from the Lake Erie waterfront in Buffalo to One World Trade Center in Lower Manhattan.
Quotes of Endorsement:
Meet the Press host Chuck Todd: “Socialism is a central tenet of the Republican playbook this cycle. You see it with the NRCC. In the House races they try it. I mean my goodness. Who’s not a socialist as far as the NRCC is concerned?”
The Washington Post: [The NRCC’s 2020 messaging strategy was] “far more aggressive than the last cycle's, and Democrats [were] still grappling with what to do about that.”
The Wall Street Journal: [socialism was] “a label the Republican Congressional Campaign Committee’s communications team jumped on, holding contests to see who could use the word the most in attacks against Democrats, with the winner getting to choose the location of happy hour and the Christmas party.”
The Washington Post: “In the aftermath of their unexpected losses, Democrats argued that the party needs to come to terms with a bigger problem: Republicans have successfully cast the most vulnerable Democrats as ‘socialists’ and tied them to liberal ideas, including Medicare-for-all, the Green New Deal and cutting police budgets.”