About BReakwall GRoup

That’s what we do.

Breakwall Group helps campaigns, causes, and companies withstand pressure, fight back, and stay standing. We build smart, aggressive public affairs campaigns that shape perception, influence decision-makers, and win high-stakes fights in the public arena.

We don’t do off-the-shelf. With nearly 20 years of experience in politics, media, and advocacy, we assemble the right team for the fight you’re facing—the strategists, operatives, creatives, and legal minds who fit the moment and know how to deliver under pressure when the stakes are high and the outcome matters.

If you’re under attack, under fire, or need to go on offense, we’re your breakwall.

Breakwall Group isn’t built around a fixed roster or rigid structure. Every client, every fight, every objective is different, and we treat it that way.

We build lean, tailored teams based on what your campaign actually needs. For some projects, that means working solo. For others, it means bringing in trusted specialists—researchers, media bookers, creatives, or legal counsel—who are the best in the business at what they do.

You don’t get a preloaded team. You get a purpose-built one, designed around your specific challenge.

No bloat. No generic playbook. Just the right people doing the right work, when and where it matters.

Chris Pack is a battle-tested strategist with nearly two decades of experience shaping reputations, building brands, and driving winning narratives. As the managing partner of Breakwall Group, Chris specializes in strategy, message development, and team building, helping clients succeed when the stakes are highest. He was recently named to the American Association of Political Consultants' 40 Under 40 list.

Chris has led multimillion-dollar public affairs campaigns for corporate, political, and trade association clients, with deep experience running outside groups and issue advocacy efforts. He helps organizations navigate complex policy and regulatory environments with messaging and strategies that drive real impact at the national, state, and local levels.

Before launching Breakwall Group, Chris served as Communications Director for the National Republican Congressional Committee (NRCC), where he helped Republicans net 16 seats in the 2020 cycle by framing the election as a choice between freedom and socialism during a period of historic political unrest.

He also led messaging efforts for Senate Leadership Fund and One Nation, the two flagship groups aligned with Senate Majority Leader Mitch McConnell. In 2018, he helped expand the GOP Senate majority by flipping seats in Florida, Missouri, Indiana, and North Dakota.

Earlier roles include serving as a Regional Press Secretary at the NRCC, where he managed communications across 25 states, and advising Pennsylvania Governor Tom Corbett on political messaging. He also worked on Capitol Hill as a spokesman and counseled members of both houses of the New York State Legislature.

Chris holds both a B.A. and M.A. from the State University of New York at Albany. A native of Buffalo, N.Y., he enjoys spending time with family and friends and cheering on his hometown Buffalo Bills.